My Community. My Bank.
Serving Las Cruces and surrounding communities since 1970.
Citizens Bank opened its doors in the historic Amador Hotel and adopted the “El Cortijo” as its symbol representing a marketplace. This symbol depicts the sun radiating to neighboring communities surrounding the central area of trade. The Bank’s founders chose the symbol because they viewed the responsibility of the bank as being the heart of the community, providing needed financial service to communities it served. Today, the Bank remains a strong locally-owned company, and has been recognized as one of the top 25 banks in the nation for its size. Over the years, Citizens Bank has expanded its locations to 7 full service branches, 5 in Las Cruces, 1 in Truth or Consequences, and most recently a branch in El Paso, TX. With a strong Board of Directors and a team of 125 employees, the Bank has been able to remain successful by focusing on their professionalism, high customer service standards, and the goal of preserving mutually beneficial customer relationships.