Citizens Bank is Committed to Our Community!


2016 Business of the Year

This February Citizens Bank received the Greater Las Cruces Chamber of Commerce award for Business of the Year. We would like to congratulate our Citizens Bank family for their hard work as volunteers in our community and involvement as community bankers. We wouldn't have the success that we do if wasn't for the communities involvement as well so for that we would like to thank the Las Cruces and Dona Ana commuinity. Pictured above from left to right are members of our Executive Management team: Jed Fanning EVP, Ruth Christopher EVP & CFO, George Ruth President & CEO, and Tim Hargorove EVP


New Digital signs for MacArthur & Desert Hills Elementary

Citizens Bank recently donated  brand new digital signs to MacArthur & Desert Hills Elementary. Students and staff marked the occasion with a ribbon cutting ceremony where  members of the bank's Marketing Committee were presented with a custom made thank you poster. Pictured above are the students & staff along with George Ruth President, Jessie Sanchez VP, Tres Libby SVP, Jed Fanning EVP, Mikko Noopila VP, and Rhena Phillips AVP.


Holiday Stockings for Our Veterans

 Employees of Citizens Bank joined together recently to collect items to benefit the Veterans Home in T or C. These items were added to stockings and delivered just in time for their annual resident Christmas Party. Pictured above is Lee Ann Tooley, AVP of our T or C Branch, and two employees from the veterans home.


Citizens Loan Center Grand Opening

On November 29th, 2016 Citizens Loan Center was welcomed into the El Paso community with a ribbon cutting. The support that came out to help celebrate was truly amazing and we are confident that this expansion will continue to provide us with great opportunities and success.

Jim Easley, El Paso Market President, and Jason Trujillo, Mortgage Lender, proudly cut the ribbon at our grand opening

George Ruth, President, Jason Trujillo, Mortgage Lender, Mary Jaime, Sales Associate, Chelsea Benting, Mortgage Loan Associate, Jim Easley, El Paso Market President, and Jed Fanning, EVP

George Ruth, President, welcoming the community to the grand opening event

Meeting our new community right off of Mesa St. in El Paso, TX


7th Annual Big Brothers Big Sisters Mudd Volleyball Tournament

This year marked the 7th annual Big Brother Big Sisters Mudd Volleyball tournament, which is a day of muddy fun and excitement in support of the nations oldest and largest 1-to-1 youth mentoring program. For the past several years we have been a proud sponsor of this event and our empolyees look forward to participating every year, and this year was no exception. Employees were given the opportunity to join our proud team the Hometown Dirtballs. Those who participated enjoyed a fun time in the mud splashing and throwing mud at each other. See Below for the Before and After picture of our team!


Our Finest, Who Protect and Serve

Community banks and local restaurants came together to show their appreciation of our local Law Enforcement Agencies throughout Dona Ana County.

On August 10th, Bank officers and Law Enforcements Officals gahered in front of the Dona Ana County Sheriff's Department where Officals were presented with $10 meal coupons to be given to over 400 officers serving Dona Ana County. We want them to know we recognize their efforts, long work days, and the fact that they put their lives on the line to ensure the safety of our community. For this, we are grateful.

To Our Finest, Who Protect and Serve, Thank you for all that you do!

  • Citizens Bank                Si Senor
  • US Bank                        El Sombrero Express
  • Bank of the West           Las Trancas
  • Century Bank                La Posta de Mesilla
  • First American Bank      The Sunset Grill
  • First New Mexico Bank


(Photo Credit: Alicia Solorzano)


Veteran's Baskets

This past Memorial Day, our employees came together for yet another great cause. Departments were separated into teams and were given the task of creating the most creative basket to be filled with goodies for the men and women who have served our country. Each team volunteered their own time and money to put the baskets together, and the local VFW also volunteered their time to act as judges and determine a winning basket. The winning team received a pizza party and of course bragging rights! In appreciation of everyone's efforts, the bank awarded all teams with an ice cream party. After judging, the baskets were delivered to the New Mexico State Veteran's Home in TorC. See the winning basket below and our staff delivering the goodies the well deserving veterans.  

The winning basket

Diana Rivas, AVP of Support Services, pushes one of the veterans around the table full of goodies, while Barbara Benjamin, AVP of Credit Administration, helps another veteran.

Our local VFW judges

Our staff that helped deliver the baskets to the veterans. From left to Right: Michelle Florez, Diana Rivas, AVP of Support Services, Barbara Benjamin, AVP of Credit Administration, and Lee Ann Tooley, AVP of the TorC Branch


All the baskets on display at the Veteran's home in TorC


Money Smart Week

Money Smart Week is a public awareness campaign designed to help consumers better manage their personal finances. This is achieved through the collaboration and coordinated effort of hundreds of organizations across the country. Programming is offered to all demographics and income levels and covers all facets of personal finance.


To Your Credit

Bank on It

Pay Yourself First


April 26, 2016

April 27, 2016

April 28, 2016






Citizens Bank of Las Cruces, Conference Room


505 S. Main St., Las Cruces, N.M. 88001



High School Debit Card Donations

We are pleased to announce that due to the success of our High School Debit Card program, we were able to make donations to both LCPS and to the TorC Hot Springs Tigers. At no additonal cost to our customers, we make a donation to the school shown on your debit card with every purchase you make.

From left to right:

Back row: Jim Schapekahm, Oñate High Principal; Bobby Campos, Las Cruces High Assistant Principal; Michael Montoya, Centennial High Principal; Eric Fraass, Mayfield High Principal.

Front row: Brigitte Zigelhofer, LCPS Community Outreach Liaison; Jennifer Amis, Arrowhead Park Early College High School Principal; LCPS Superintendent Stan Rounds; George Ruth, Citizens Bank President & CEO; Maria Flores, School Board President, Rhena Phillips, Citizens Bank Marketing Officer.

Below Robert Chavez of our TorC Branch presents Dr. Craig Cummins, Superintendent of the TorC Municipal Schools with their donation.






























  Events in the Past Year
  Bake-off 2015
  Community Shred Day 2015 - LC
  Community Shred Day 2015 - TorC
  Donating Baby Products 2015
  Easter Baskets 2015
  Honoring our Veterans 2015
  Donating School Supplies 2015
  Blood Drive 2015
  Supporting our High Schools 2015
  Toy Donation 2015
  ACTion Programs for Animals 2016
  Shred 2016
  Alameda Elementary New Sign




or call us today at 1.575.647.4100 to speak with us or click here to find the location most convenient to you.